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Greg Martin Top Dollar Angus
by Greg Martin, click here for bio

Program: Colorado Ag Today
Date: February 09, 2015

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Top Dollar Angus. I’m Greg Martin with Colorado Ag Today.

A new company is helping cattle producers realize the top dollar for their beef. Tom Brink is the founder of Top Dollar Angus.

BRINK: Top Dollar Angus is a genetic verification and marketing company and it really came from my background over the last 15 year of my career in the cattle feeding business and seeing a lot of feeder cattle come through the system and selling those cattle on grids and in noting the feedlot performance and then seeing how they did in terms of the carcass merit grid and really seeing the whole bell curve from best to worst in terms of feeder cattle out there.

He says that he believes that the leading edge of genetics truly are superior to everything else and they’re worth more.

BRINK: It’s hard for the producer sometimes to get paid more for those superior genetics because there’s not a lot of differentiation between one group of feeder cattle to the next. We’re starting to see more information gradually being provided on different sets of cattle as they’re offered into the marketplace. but it isn’t a guarantee.

Brink says he felt it was the right time to create and offer this kind of program.

BRINK: Focused on the top 25% of the Angus breed for growth and carcass traits. My focus is on the Angus genetics side of things because I had a lot of familiarity with them. They have a big database and of course a large population in the high end of the Angus population for growth and carcass traits truly are superior and they deserve some brand recognition.

So that’s what Brink did and we’ll have more on this story tomorrow.

And that’s Colorado Ag Today. I’m Greg Martin, thanks for listening on the Ag Information Network of the West.

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