Connecting With Consumers

Connecting With Consumers

In 2012 Purdue University’s Department of Agricultural Economics and Department of Animal Sciences conducted a survey to gauge consumer perceptions of livestock production. The 798 participants selected for the survey represented a diverse sample of the nation’s consumers. One question asked of participants was when was the last time, if ever, they had visited a farm that raised animals for milk, egg, or meat production. Nearly a third had never visited a farm at all, and only 31% had been on a farm within the five years prior to the survey. Neutrality was the most common response to questions on specific animal production practices. When asked where they received most of their information on animal welfare their responses were split nearly in half with 56% saying they didn’t have a source and the other 44% saying they relied on the HSUS or PETA for their information. Since that survey was done the agricultural community has worked hard to better connect with consumers and provide them with the information they need; bridging the gap between ag producers and consumers with open and honest dialogue. 
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