03/10/06 Organic tree fruit view around US, Finale

The upper Midwest, especially Michigan, has been noted for its tree fruit production. But like many tree fruit growing regions in the U.S., the mind set switch for some growers to attempt, if not fully switch, to organic production, has been slow. But according to Mark Whalon of Michigan State University, the interest in organic from both a grower and consumer standpoint is growing. WHALON: We're seeing a lot of people who are seeking that out in communities around the state. I think in Michigan. We're hitting a tipping point. We're seeing a pretty amazing change I think in the openness and receptiveness. And it is not just in Michigan where this is occurring. Minnesota and Wisconsin have developed strong organic tree fruit networks over the years. Whalon says part of the interest stems from finding practical value added markets, and employing marketing strategies to meet consumer demand. WHALON: The Midwest is a really dynamic, diversified kind of habitat and if we look at production, both in processed and fresh, it's increasing in apples. In cherries, we're seeing a dramatic increase because of the markets in dried and juices. Nutraceuticals especially associated with juice, and not just juice, pills. Processed is what it is, especially in tart cherries in the region. Whalon adds he believes the increase in world class scientists specializing in organic agricultural practices should also be credited for the Upper Great Lakes region becoming more aware of the possibilities of organic tree fruit production.