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David Sparks Ph.d Real Research
by David Sparks Ph.d, click here for bio

Program: Idaho Ag Today
Date: September 06, 2017

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Cameron Mulrony of the Idaho Cattle Association worries about misinformation coming from the public. “All this misinformation is going out there, it's so readily available with these little smart phones and Googleability. What you type and what comes up may or may not be true. People are not doing their research and deciphering what is real. We have groups that are promoting or giving the true information on the beef industry like some of our health facts through the beef checkoff that come out and as soon as it comes out somebody else has a rebuttal that says, well they are paid off by this or paid off by that and that is the part of it that is not true. The American public is not deciphering what is real and what is not. What is a specific example of fake news affecting the cattle industry. The pink slime deal. That case was filed in the beef industry was correct in that. They were promoting it as something else, people grabbed a hold of that, and all it is is meet. Or these mad cow disease videos that came out. Do we know where that cow was located. Speculation was they were European cows, not American. That’s an example of something that can definitely affect the beef industry.

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