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David Sparks Ph.d Potatoes and New Years
by David Sparks Ph.d, click here for bio

Program: Idaho Ag Today
Date: December 29, 2017

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I talked with President and CEO of the Idaho Potato Commission Frank Muir about New Year’s and potatoes. they will always remember when they did see the Big Idaho Potato Truck for the first time. We have had a variety of videos that have been sent to us by folks all across America showing their experience seeing it for the first time and you would think we had just sent them to the moon, like they’re walking on the moon. It’s really cool to be part of something like this and to see the enthusiasm across America. People really appreciate what we try to do in supporting local causes nationwide. We have a program which is part of the truck tour called Idaho potatoes, a big helping. That supports causes nationwide and all the markets we go into we try to support some local event or some local cause, whether it’s food banks, veterans issues, even organ donations, raising money for a park in a city that needs help. It will be down near the capital for the New Year’s Eve Idaho Potato Drop. Folks can see the two biggest potatoes in America together. Our 6 ton park Idaho potato truck and the 18 footer drops from the tallest crane in Idaho. You know what is crazy too David, is that people come from all over the world to see that potato drop and they will drive literally hours to see the potato truck. That is saying that consumers are actually willing to drive hours in order to see a commercial (laughter). Happy new year everyone.

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