No one cares more about the beef they produce than family ranchers. To these folks, the process of raising cattle is a personal one, honed by family pride and decades of stewardship.

Bill Harris, Agri Beef’s Regional Retail Sales Manager in Spokane, WA says, as a family-owned business themselves, Agri Beef takes pride in supporting these ranchers and their customers appreciate this.

“They don’t really understand all the details about raising cattle, making sure the genetics are good and making sure its safe. They just want to feel that there’s a connection to the source of that animal. They feel good about knowing it came from a ranch and it’s a brand. Quite often, we use a rancher profile in some of our marketing to support that. It’s the feeling that they’re in touch with the ranch and where that cow came from. It’s very important and they do like that.”

Agri Beef-Real Families, Great People, Exceptional Beef!