11/16/05 AgCom, Part one

There have been many attempts in recent years by various ag entities to use the media and promotions to both tell the positive story of agriculture and its benefits to our nation's economy and society, and debunk the negative spin on ag practices produced by environmental groups and given much media exposure. And recently another such entity was introduced to the National Association of Farm Broadcasters. But considering the problems that plagued models like "Home Grown" which had the backing of significant commodity groups, some may ask what is it about this new group, dubbed "Ag Com", that is different, and potentially, more effective. CUNNINGHAM: Now there has been many excellent organizations that have started in the past, and there are still on going. But these are individual efforts. We've decided this "Ag Com" is all inclusive. We want to reach all of ag. That's JoAnn Cunningham. She is Executive Director of the "Food Forethought" foundation, whose commentaries are heard on the Northwest Ag Information Network, and whose print columns are found in various newspapers and trade periodicals. And she says the reason the organization is involved in "Ag Com" is that talk of unity in the pro-ag message needs to end, and actual support of a unified message among all groups needs to begin. CUNNINGHAM: We've all heard the mantra, "One voice out there. Many voices are strong". Well we say that, but we never really do anything to make that come true. So that's why the basis of "Ag Com" has come about is we do have to have a stronger voice when we want legislation passed. We have to have a stronger voice in dealing with agriculture issues in the media. To that end, "Ag Com' has adopted an all inclusive approach to its organization. That means instead of limiting participation to a handful of ag groups, entities from small grower organizations to production ag commodity representatives, implement dealers to ag supply stores, food processors to retailers, are encouraged to become part of the organization. The inclusive approach is best represented by the members of the steering committee overseeing "Ag Com". Cunningham is one of five members on the committee which also consists of members from the National Association of Wheat Growers, U.S. Apple. Association, CropLife America, and Wal-Mart. Now the appearance of an all inclusive group is fine. But it is the substance of their work that will make the impression of effectiveness. And Cunningham says even though this is a young organization, Ag Com has already effected change. More on that in our next program.