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David Sparks Ph.d Chicken Dinner Road
by David Sparks Ph.d, click here for bio

Program: Line on Agriculture
Date: July 12, 2019

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I will never forget the time I was driving home from wine country outside of Boise when I ran across Chicken Dinner Road. I thought to myself, what a great name. It put images in my head of family dinners which were warm, wonderful times. Fast forward to recent times. People for the ethical treatment of animals, PETA, actually sent the mayor of Caldwell, Idaho a letter asking the mayor to change the road’s name to” one that celebrates chickens as individuals, not as beings to kill, chop up, and label as dinner.” Really?

PETA who, two years ago euthanized 1,809 cats and dogs, supposedly for humane reasons, gives the general public lots of opportunities to question their logic and there marketing strategies. In a conversation with Will Coggin, managing director of PETAKillsAnimals.com, I was told about a contest people could enter to name the dumbest PETA marketing campaign. There was even a prize: “A thousand dollar plus price meet for a year for butcher box and vote on what they think is the craziest PETA campaign. Certainly there's no shortage of dumb and crazy PETA campaigns over the years. Lots of fodder. Well absolutely. So what's your choice of dumbest campaign. Personally I would have to go for their Holocaust on your plate campaign where they are comparing modern farms in the United States to Nazi concentration camps. It's just totally outrageous.” All of that about a chicken dinner. Come on.

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