Beef Checkoff Committees Reviews Funding Requests

Beef Checkoff Committees Reviews Funding Requests

Last month beef checkoff committees reviewed beef checkoff Authorization Requests – or ARs – during the 2016 Cattle Industry Summer Business Meeting. Steve Hanson, a beef producer and chairman of the Federation of State Beef Councils, says the beef producers on these committees at these kinds of meetings are able to weigh in on the direction and content of programs conducted on their behalf to increase demand for beef.

Hanson: "This is grassroot's input, they listen to the contractors present, These people have some expertise in this area and then our grassroots people — producers— have the opportunity to input into these ARS and we hope that we give them a good direction. We send these to the Operating Committee in September. This is our chance to have influence."

 

The Beef Promotion Operating Committee – will take determine which programs will be funded in fiscal 2017, which begins October first. Hanson says it will be an especially difficult task for the Operating Committee next month.

Hanson: "This year we are about $4 million short at the Operating Committee level of funding all of the ARs we have. So this will be a tough year, so the input that the stakeholders or producers have will be big in what ARs get funded. The OC has some really tough decisions to make and I feel confident they will make them but driving the demand deal is one of the biggest things we can do."

According to Hanson, it's this kind of grassroots participation that makes the Beef Checkoff Program so compelling.

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