Angus Data that Drives Profitability

Dating back to 1958, submitting performance data is not a new concept for the Angus membership. Almost 60 years later the Angus Herd Inventory Reporting program or AHIR pivots to encourage membership to submit data from a whole herd inventory perspective. American Angus Association, director of member services, Jerry Cassady, explains the importance of how submitting data drives the Angus Breed forward.

*“Inventory reporting is just going to be another option to submit data to the Angus Association. It will help us increase the quantity of data but more importantly it will also help us improve the quality of the data that is submitted. For decades we have had members submitting performance information, in return, initially they got things like average daily gain calculated and in herd genetic prediction tools. From that we developed dollar indexes, bioeconomic indexes to better illustrate the profit potential of our calves, and finally we have incorporated genomic information into these predications as well.”*

The key is producers report data on all their cows and all their calves, so high performers can receive full credit and members are provided with a more accurate database. EPDs and indexes derived from that data help illustrate the profit potential of calves

No matter your herd size, participating in whole herd reporting through AHIR can be a good fit for you. Visit the American Angus Association YouTube channel, Angus TV, to watch the full-length AHIR webinar and subscribe for more educational content.