Luke Bryan, Pork Mythbusting Extraordinaire
It’s time to get into your Southeast Regional Ag News. For the Ag Information Network, I’m Haylie Shipp.
Building on the success of the 2021 Mythbusting campaign, the National Pork Board is now working with country music star Luke Bryan for what’s described as “Mythbusting 2.0.”
Heather Hill, president of the NPB, said after the success of last year they are excited to continue busting myths…
“He is from a farming family in Georgia. He knows firsthand how hard farming can be.”
Bryan will share how the pork producer continues to bring a safe, nutritious product to the consumer…
“All the industry programs that we have, whether it's PQA, anything that can help get us from farm to fork to really connect with consumers from that standpoint, how we work very closely with our veterinarians and are very passionate about what we do, really the We Care ethical principles.”
Hill says that there is a conceptional video with a focus group being asked questions about a five-star hotel, which in the end turns out to be a modern hog farm…
“That is kind of the first step of mythbusting 2.0 And then to follow that up with having a great voice like Luke Bryan behind it, it is really what is super exciting the kind of tickets to that true 2.0 next level of mythbusting.”
Pork producers are encouraged to watch the reactions from the focus group on pork.org/wecare.
