Dairy as a Health and Wellness Product

With California Ag Today, I am Haylie Shipp. This is the Ag Information Network.

The California Milk Advisory Board has announced the return of the Real California Milk Excelerator competition with an emphasis on Health & Wellness startups. The competition, which focuses on accelerating value-added products using real milk, features an immersive mentorship program and access to non-dilutive capital. The 2024 program also will feature a new Future of Dairy Expo event during the final pitch to bring together past winners and other industry leaders to showcase how real dairy fits the needs of the modern consumer.

The largest global dairy accelerator, the program is on the hunt for any company building innovative products – made with at least 50 percent real milk or dairy – that leverage the benefits of dairy to promote health, wellness, and general well-being. This includes, but is not limited to, better-for-you formulations, digestive health, cognitive function, functional ingredients, hydration, portion control, self-care, and anything in between. This year’s competition offers a value of up to $500,000 in prize and program value.

More details including competition rules, timeline and application are available at realcamilkexcelerator.com. The deadline to apply is July 2, 2024.